➡️ What happened in 2024

In November 2024, HomeExchange launched the very first edition of Share Friday!

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What is Share Friday?

A collective initiative co-created with Geev, the leading app for donations between individuals. As a bold countermove to the excesses of Black Friday, Share Friday promotes more responsible, inclusive, and sustainable consumption.

The idea was simple: bring together the voices and values of the circular and collaborative economy on a single platform. For one week, **ShareFriday.fr** presented exclusive offers from nearly 20 responsible brands and shared inspiring testimonials and educational content encouraging individuals to choose sharing over buying.

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💥 The results

• Over 45,000 visits to the site.
• 98% positive reactions to the question "What do you think of the Share Friday movement?"
• An opinion piece shared by the Vert media outlet: 17,500 views between November 27th and December 1st, representing 33% of their total audience.
• An initiative shared by:

• This was a truly collective dynamic! Over 100 posts, mentions, or shares of the campaign on LinkedIn (an estimated reach of around 150,000 impressions) thanks to all the partners involved.

➡️ What we could do better

• Build a better narrative around sharing to make it a desirable, everyday reflex.
• Propose more concrete commitments.
• Going further by bringing businesses, associations, public authorities and the public together around a collective sharing initiative to drive change.